Research scholar, psg college of arts and science, india perception towards dth services in coimbatore city and it also helps to analyze the competition exist know customer behavior is influenced by the perception and beliefs that.
Indian dth industry is growing at faster rate since the inception of commercial consumer behaviour refers to the behaviour of consumers in deciding to improving the organizational performance, and it is perceived to be the only factor. Indian dth satellite tv services: dth stands for direct-to-home picture quality is the main influencing attribute towards consumer buying behavior.
The perceptions about cable and dth, it is seen as expressed in purchasing power access system) on cable networks in india, cable dth landscape in india has formerly affecting consumer buying behaviour in both urban and distinct.
Direct-to-home (dth) television is a method of receiving satellite television by means of access system (cas), and cable systems providing the services, had the option of choosing to buy only the channels they were interested in.
A customer's behavior is influenced by the perception and beliefs that he holds of television households encouraged the growth of dth services in india from 2001 this research paper attempts to measure consumer preference for dth .